"Digital Technology turns media consumers into media producers".

In you own experience, how has your creativity developed using digital technology using digital technology to complete your coursework productions?

Due to using software such as Photoshop to create both my digipak at A2 and the magazine at AS I definitely feel this has helped me turn into a media producer. Firstly, after starting my AS magazine on Photoshop, I went from being a media consumer that buys music magazine to actually making one. However, I feel that you have to have been a media consumer before a producer because you need to know what the typical conventions are. This idea is also reinforced by me creating the digipak and poster at A2. I have experienced many different album covers and posters and knew what made a good album cover and what was typical of the genre I was creating an album case and poster for.

I also believe that the quality of digital technology can decide how much of a media producer you are. An example of this is when me and 3 other people in my media group created a music video at A2. We had all experienced a vast amount of music videos from all different genres so knew what we wanted to create and what to include to make it appear to be a proper music video.I think we did a great job and produced something I am very proud of which therefore turned us from media consumers to media producers. However, this does not mean we were excellent media producers. I feel that if we had better digital technology when filming, such as changing the camera from a Sony NEX-5/7 to a Panasonic HPX300, the quality of the video would improve immensly making our video a higher standard and make us become better producers.

However, to be able to completely become a media producer I think you need to have knowledge about the industry, it's not all about the technology you use. When you are creating music video you need to understand the research and planning that must go into it, how to film and then how to create it. Although, with the help of YouTube you can pretty much find any video on the site that can teach you how to do something!