Creativity is 'A process needed for problem solving... not a special gift enjoyed by a few but a common ability possessed by most people' (Jones 1993)

I only slightly agree to to the part of the statement that says it is needed for problem solving. I think this because creativity could help towards solving problems such as when I experienced when making my poster and digipak. I originally created something that I wasn't happy with or felt inspired by. I simply produced some ancillary products that would be suitable for the band within the amount of time we were give. However, after feedback I decided that I needed to be much more creative and this is when the problem solving came in. I had to use my creativity to come up with another idea that created an image for my band much better and something that I was proud of.
I also agree with him saying that it is a "common ability possessed by most people". I feel that anyone can be creative but not all people will choose to use it. An example of this is, if a media student and a science student were both asked to create a magazine cover, the media student would put a lot of effort into yet and make it very imaginative because it is something they have an interest in- like the time when we were to create a music magazine in AS. We all created something we were proud of and put a lot of effort into it. If a science student was to be given a similar brief, I believe they could create something just as good as media students if they really tried, but the issue is they won't choose to use their creativity because they aren't interested.
Another view I have of this statement is you can't completely agree or disagree because everyone has a different idea of what creativity is. When we created our music video this year for A2 everyone produced very different videos yet many were able to score a high grade. Some of us may not be as impressed by others but that is because we all have our own ideas on what is creative and what isn't. It is said that creation requires influence, and we will all be influenced by something different because we have different interests; this helps to reinforce the idea that there is various types of creativity for people.